Should you have business video on YouTube?
You might be tempted to think that YouTube isn’t the right medium for drawing attention to your business. After all, it’s jam packed full of videos of animals being cute or odd, the latest dreadful dance craze and reckless young people being “totally awesome” by risking their lives with crazy stunts in order to gain a little fame and recognition. Well, you’d be wrong.
People search on YouTube
I’ve heard it quoted – and also debunked – that YouTube is the second most popular search engine on the planet, surpassed only by Google. Well, I’ve read the arguments both ways and tend to err on the side of caution. But it is undeniable that people do search for information on YouTube, and if you have a message to spread it can be a significant tool at your disposal.
I was asked by one client to do an edit of some very rough video clips on the oh-so-sexy subject of testing fire doors. I was amazed to find out that in ten months it has been viewed 948 times. So this isn’t the millions of views that the latest pop sensation or scuba diving dog will receive, but if you are in the business of providing fire safety doors, it’s not a bad lead generator.
Use interviews with clients to generate “social proof”
I was delighted to be asked by Andrew Eagles of Sustainable Homes, who run SHIFT (Sustainable Homes Index For Tomorrow), to shoot some talking heads videos of a few of their members, explaining the benefits of SHIFT membership. Instead of running the videos on their web site, I advised then to run their client interview videos on YouTube, and embed the videos on their site instead, as I have done below. This means that not only do they have the client testimonials on their site, but allows hundreds or thousands of other potential clients to discover them.
If you don’t believe this works, just ask yourself who owns YouTube? Google does. People search on Google for everything, and have you noticed how Google searches strongly favour links to videos? Coincidence?
Andrew Piper, AmicusHorizon
Phil Thompson, Catalyst Housing
Andrew Eagles, Managing Director of Sustainable Homes speaks with Andrew Piper, Sustainability Manager at AmicusHorizon, and Phil Thompson, Head of Development at Catalyst Housing, on their experience with SHIFT and the benefits of independent environmental assessment.
Want to learn more about SHIFT?
Want to hear from leading experts on adapting to flooding, water shortages and overheating? Attend their upcoming National Adaptation Conference. Click here for more information: http://hub.am/KvvomM