How can we reach small businesses when they are not online? It’s a tricky dilemma. We’re convinced there are a huge number of businesses who haven’t properly established their online presence. Every day potential new customers are looking for information on the goods and services they provide, and every day they buy elsewhere. These are not bad businesses but we’re sure they will slowly fade away and fail if new customers don’t find them. My mother still looks in the yellow pages; my daughter hardly knows what yellow pages are.… read more →
Internet marketing is not just for Internet businesses Our primary focus as a marketing services provider is Internet marketing for small businesses who cannot afford a full-time marketing department, or medium-size businesses who struggle to cover all the bases; it is they who have the most to gain, if they get it right. However, personal research suggests that many of these businesses simply don’t know how to make the Internet work for them; or worse still, their experience to date has led them to believe that internet marketing doesn’t work;… read more →
Telepathy? So I’m currently illustrating our ebook: this is one I did the other day. Below is a link in an email that Jon Morrow of Copyblogger just sent me. It made me laugh anyway! http://boostblogtraffic.com/seo-mistakes/
When you’re busy on a project there just aren’t enough hours in the day to keep up with everything… but I’m having fun illustrating our new internet marketing ebook. Doing this project has reminded me that creativity is something you have to practice or you get rusty. For far too long I was constrained by a dusty old set of corporate identity guidelines; as the main CID policeman I certainly couldn’t flout the rules myself. It’s so nice to be set free again!
Many of the services available are beyond the budget of my current target audience, but I’ve shared this video because it succinctly demonstrates the power behind digital marketing – data. If you want to learn more about Adobe Marketing Cloud, the (UK) link to follow is http://www.adobe.com/uk/solutions/digital-marketing.html. Rather annoyingly, if you click on the “learn more” link on the video player it takes you to the wrong place.
Today I’ve been re-working a logo design; round two, so to speak. As often happens, the initial brief didn’t work out – nice in the mind’s eye, but not so good in practice. But then you often need to see something before you know what you don’t want! The second attempt is much better and now I’m left with two versions… with photograph or without. The brief says with, but without was done on the way to completion and I think I like the simplicity… but then I also like… read more →