What We Learn From Others – A Matter of Perception We all see things differently, that is what makes us unique. I think we should celebrate our differences, seek them out in others. Discuss our points of view and either learn from each other or agree to differ. If we are open-minded we will usually find we have some common ground. If we discuss, we are bound to learn things we didn’t know. If we read, we will have more to discuss and more to share with others. We perceive… read more →
If you’re not using Google Plus, maybe you should If things on Marketing Coop have looked a little ‘dead’ of late, it is because we’ve been working hard on designing a new concept. Not really new… coffee table photography books have been around for ever, but as e-books? Sort of, but not really. Why not? Everything is available on the web… isn’t it? The problem is delivery charge. It may surprise you to know, in an age when you can download and watch films from the internet for only a… read more →
Does grammar matter in 2013? This morning a LinkedIn connection sent me an email asking me to look at their company’s new landing page. When I clicked through I was surprised by what I saw. The subject and service it’s advertising are relevant at the moment; this should be a huge winner for them. Visually the page is appealing, the information presented is mission-critical, highly relevant to a huge number of businesses and there is a very clear call to action. On the face of it, it’s a clear winner… read more →
How can we reach small businesses when they are not online? It’s a tricky dilemma. We’re convinced there are a huge number of businesses who haven’t properly established their online presence. Every day potential new customers are looking for information on the goods and services they provide, and every day they buy elsewhere. These are not bad businesses but we’re sure they will slowly fade away and fail if new customers don’t find them. My mother still looks in the yellow pages; my daughter hardly knows what yellow pages are.… read more →
When your blog audience is international, watch your colloquial language or you may make a blog faux pas I had to laugh this morning when I received an email from one of the world’s blogging authorities – here is an excerpt: “Let’s be honest. There are a gazillion blog posts out there about how to build your audience. You might be like, “*YAWN* Do I really need to attend a webinar on this?” My answer: (Best Yoda voice) Your situation, it depends on. Herh herh herh. If you’re getting hundreds… read more →
Internet marketing is not just for Internet businesses Our primary focus as a marketing services provider is Internet marketing for small businesses who cannot afford a full-time marketing department, or medium-size businesses who struggle to cover all the bases; it is they who have the most to gain, if they get it right. However, personal research suggests that many of these businesses simply don’t know how to make the Internet work for them; or worse still, their experience to date has led them to believe that internet marketing doesn’t work;… read more →
Facebook search to take on Google, but has Facebook shot itself in the foot? One of the big internet news stories of the moment is how Facebook is moving into search, with the footnote “Facebook to take on Google in search.” Why do I suspect Facebook might have shot itself in the foot? Let me set the scene and you’ll see my argument. It’s only recently I’ve started to care about search and search engine optimisation (SEO) as it didn’t used to affect me, indeed a good deal of my… read more →
Telepathy? So I’m currently illustrating our ebook: this is one I did the other day. Below is a link in an email that Jon Morrow of Copyblogger just sent me. It made me laugh anyway! http://boostblogtraffic.com/seo-mistakes/
When you’re busy on a project there just aren’t enough hours in the day to keep up with everything… but I’m having fun illustrating our new internet marketing ebook. Doing this project has reminded me that creativity is something you have to practice or you get rusty. For far too long I was constrained by a dusty old set of corporate identity guidelines; as the main CID policeman I certainly couldn’t flout the rules myself. It’s so nice to be set free again!
Many of the services available are beyond the budget of my current target audience, but I’ve shared this video because it succinctly demonstrates the power behind digital marketing – data. If you want to learn more about Adobe Marketing Cloud, the (UK) link to follow is http://www.adobe.com/uk/solutions/digital-marketing.html. Rather annoyingly, if you click on the “learn more” link on the video player it takes you to the wrong place.